International House of Pancakes annual report says that pancakes are “selling like hotcakes.” Industry experts questioned the claim in light of the 20% decline in pancake sales year to date. CEO Julia Stuart says, “Well, that may be true, but you can’t argue with the fact that they are selling at the same rate that hotcakes are selling.” Industry Analysts are working through the two conflicting data points but IHOP executives stand behind the metric. “I’m not sure what’s driving the confusion” says IHOP Statistician Richard Lo, “Math doesn’t lie…there is a ratio of 1 hotcake sold for 1 pancake sold giving us a very consistent metric.” The debate continues but stockholders are quite happy with last week's 32% increase in price.
Wednesday, July 1, 2009
I-HOP Pancakes Selling Like Hotcakes
International House of Pancakes annual report says that pancakes are “selling like hotcakes.” Industry experts questioned the claim in light of the 20% decline in pancake sales year to date. CEO Julia Stuart says, “Well, that may be true, but you can’t argue with the fact that they are selling at the same rate that hotcakes are selling.” Industry Analysts are working through the two conflicting data points but IHOP executives stand behind the metric. “I’m not sure what’s driving the confusion” says IHOP Statistician Richard Lo, “Math doesn’t lie…there is a ratio of 1 hotcake sold for 1 pancake sold giving us a very consistent metric.” The debate continues but stockholders are quite happy with last week's 32% increase in price.
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